Brand Manager

Be part of the vision; be part of RIBA.

RIBA is a global professional membership body, and a cultural organisation, driving excellence in architecture.

Salary: c.£55,000 per annum depending upon experience and location

Location: London/Hybrid working

Hours: 35 hours per week, full-time, 24-month fixed term contract

Why Join us?

Our Benefits:

RIBA offers an amazing employee benefits package which includes (a) a generous pension scheme with employer contributions (up to 12%), (b) life assurance, (c) annual leave of 27 days plus bank holidays and paid closure of 3 discretionary days between Christmas and New Year. 

Are you a marketing expert with experience in organisational rebranding? Do you have a deep understanding of brands and all they can achieve? If so, we have an exciting opportunity for you.

About the Role

RIBA is a well-known and respected brand with over 56,000 members around the world. You may have seen our annual Stirling Prize for the UK’s best building on TV, read about our campaigning work in the national press, or seen a red signboard promoting RIBA architects on a construction site near you.

Following an extensive review of our brand, we have a new brand identity ready to roll out across our organisation – to ensure RIBA is positioned for the future and supporting our plans for growth.

We are seeking an experienced Brand Manager to deliver a large-scale 24-month project to implement our new brand across the organisation in the UK and key overseas territories. This includes the rollout of a new verbal and visual identity across all brand touchpoints.

You will lead the project to implement our new brand across the organisation, from websites and marketing collateral to our buildings, working with colleagues and stakeholders to instil a solid understanding of brand best practice and developing processes and plans for the brand’s ongoing guardianship and management. You will be supported by a Marketing Executive.

Key responsibilities:

• Interpret, apply and implement the new brand across our organisation
• Develop a detailed project plan and deliver the project to time and budget.
• Create the necessary project documentation, communication and education materials required for implementation
• Establish processes, brand protocols and governance procedures to deliver effective brand management.
• Ensure the brand guidelines are understood and adhered to
• Champion the brand – ensuring colleagues and stakeholders understand the brand, its purpose and goals
• Work with colleagues and stakeholders at every level to deliver the rebrand project, through communication, education and understanding
• Manage relationships with external agencies, consultants and suppliers
• Oversee development of creative including templates, marketing collateral and guidance for their use
• Brand guardianship – oversight of all materials and channels during the implementation project – ensuring all materials are on-brand
• Work with our Legal team to ensure the brand is trademarked in key territories

What are we looking for?

We seek an experienced and enthusiastic brand expert who has led organisational rebranding projects.

You should have:

• Thorough knowledge and proven experience in rebranding and brand strategy
• Extensive experience of project management on a similar project
• Significant experience in a brand role with excellent understanding of best practice brand principles, brand governance, brand management, brand architecture and brand guardianship
• Experience of senior stakeholder management in complex organisations
• Excellent interpersonal and relationship building skills with the ability to communicate with clarity and authority
• Excellent organisational skills to manage multiple projects, priorities and deadlines
• People and budget management experience

Experience or understanding of membership organisations offering commercial products and services and cultural activities would be advantageous. A business/marketing qualification is desirable.

Please see the Job Description for further details.

If you would like to apply for the position, please view the full job description below (found at 'supporting documents') and submit your CV and covering letter using the form below. Additionally, please ensure that you complete our Equal Opportunities Monitoring Form which will be submitted separate from your application.

Closing date: 28/04/2024
Interview date: Week commencing 6/05/2024

Due to high volumes of applications we are unable to respond to everyone, however, should you be shortlisted for interview we will be in touch.  We may also close an advert earlier than the date above if we receive enough quality applications.

Please note that you must be able to demonstrate that you have the Right to Work in the UK.  We are unable to proceed with any candidates who cannot show the relevant documentation so please only apply if you meet these criteria. Unfortunately, we are unable to offer visa sponsorship.

RIBA aims to be an inclusive employer, committed to building an authentic and diverse environment where all are encouraged to be themselves. We champion work/life balance and welcome requests for flexible working across our organisation. We value applications from all sections of society and appreciate divergent experience, therefore if you are excited about the role and working with us, yet your experience may not align perfectly with every single skill or competency, we encourage you to apply anyway.  

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